Blog-Focused Strategy

This strategy aims to build trust and engagement with the Little Burgundy community, BUYSP will use a blog campaign to share success stories, training updates, and community impact.

Spokespeople & Content Ideas:

• Spokespeople:
  • Sam Allardyce– Community mentor & ambassador.
  • Eden Hazard – Head Coach of BUYSP.
  • Saint Rowland – Success story feature.
• Blog Post Ideas:

• “Beyond the pitch” – How soccer can open doors beyond playing the game. 
• “Meet Our Coaches” – Introducing our coaches and mentors.
• “Success Stories: Burgundy’s Rising Stars” – Featuring young athletes excelling through BUYSP. Including the ones that were good enough to go on professional trials. 
• “The History of Sports in Little Burgundy” – Exploring the history of the neighbourhood’s sports culture and legacy. 
• “Training Day: A Look Inside Our Soccer Clinics” – Behind-the-scenes coverage of training sessions.

Content Calendar:

Blog Post	Week	Time
Beyond the pitch	Week5	10am
Meet Our Coaches	Week 2	10am
Success Stories: Burgundy’s Rising Stars	Week 3	10am
The History of Sports in Little Burgundy	Week 4	10am
Training Day: A Look Inside Our Soccer Clinics	Week 1	10am

Audience Feedback & Engagement Strategy:

• Enable comments on blog posts to encourage discussion.
• Use Google Forms & Instagram Polls to gather feedback.
• Track engagement metrics (page views, shares, comments) using Google Analytics.
• Host a monthly Q&A session where community members ask coaches and mentors questions.
• Adjust content based on audience interaction, featuring more personal success stories if needed.

Justification

The blog campaign aims to build trust and strengthen stakeholder relationships by using the voices of the community to show BUYSP’s impact in Little Burgundy. By using authentic storytelling, direct engagement with the target audience, and regular program updates, BUYSP will establish itself as a trusted community resource for young athletes in Little Burgundy.