Assignment 4 Press Release

Press Release

FOR IMMEDIATE RELEASE
Burgundy United Youth Soccer Program Launches to Support Young Athletes in Little Burgundy

Montreal, QC, March 31st, 2025.

Little Burgundy is launching a new soccer program to help young athletes develop their skills on and off the field. The Burgundy United Youth Soccer Program (BUYSP) will offer free soccer training, mentorship, and academic support to kids aged 8 to 18, giving them the tools they need to succeed.

Local sports supporters and some ex-professional players would lead this program. Some players may even be opportune to play in trials for professional clubs and get scouted.

BUYSP aims to be an inclusive and community-focused program that offers training clinics, career advice, and partnerships with local schools to ensure young athletes succeed not only on the field but also off it.

“Little Burgundy has a long history of developing talent. Through soccer, we want to give the next generation real opportunities,” said Eden Hazard, Program Director of BUYSP and ex-Chelsea and Real Madrid footballer. “This program is about more than just sports; it’s also about building confidence, discipline, and a sense of belonging.”

The program will offer weekly training sessions led by experienced FIFA-licensed coaches and former professional players, ensuring high-quality guidance and coaching. In addition to physical training, BUYSP will offer workshops on leadership, teamwork, and mental strength, helping kids develop essential life skills.

Mentorship plays a crucial role in this program. It allows the young players to connect with professionals in the sports industry, such as athletes, coaches, and sports marketers. This guidance helps participants explore various career opportunities both on and off the field. 

BUYSP will also support student-athletes academically by providing scholarships and tutoring sessions in partnership with local schools. Focusing on education and athletics, the program aims to set up young athletes for long-term success.

The official launch date is April 5th 2025, at Burgundy Park. The event will feature a community soccer match, a meet-and-greet with coaches and mentors, and on-site registration. Families, community members, and soccer fans are encouraged to attend and see how the program will positively impact their kids and other young athletes in Little Burgundy.

BUYSP is supported by BMO, Toronto FC, FIFA and MLS next, showing a shared commitment to youth development through sports. As the program grows, organizers hope to reach even more young athletes and strengthen the community through soccer.

For more information about the Burgundy United Youth Soccer Program, visit (www.buysp.ca) or contact:
Yinka Rowland at yinka.rowland1@gmail.com or call the number (+1) 647 555 0123

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